Advertising campaigns? Think out of the box!
Usage of such techniques like the one in the Amnesty International campaign “It happens when nobody is watching” is still very rare. Amnesty International wanted to draw attention to the problem of domestic volience, which usually happens in isolation and closed within “the four walls”. The ad was exquisitely interactive. It surprised with its form, what helped to realise its goals and contributed even more to gaining awareness of the problem and to sensitizing the society to the issue.